Digital project L’Oréal Casting Girls is online! We have created the strategy in cooperation with the client. We coordinate the content and all the communication, as well as organizing and implementing contests and special activities. In addition, we have created internet website and uncounted ad creations.
Date:may 2015LAUNCH PROJECT
Live with passion, add life the color
supporting position of Casting Creme Gloss among young women
building Casting Girls community basing on mutual motivating, pursuing goals and building self-esteem through passions and beauty.
Ambasadors will share their experiences and learn how to develop passions, all through good quality content.
Each influencer represents different area:
is a talented singer on top of polish record lists.
is a dancer and choreographer; she was in 5th Edition of tv show
is an author of fashion blog Raspberry and Red, which was apreciated by devoted fans as well as british fashion magazine.
The main instrument of campaign is website www.lorealcastinggirls.pl
which is connected to social media like Facebook and Instagram.
Furthermore, the display campaign was conducted on websites and internet portals concerning fashion and beauty issues. Banners were published on teaser period and close to releasing video workshops. This actions helped with increasing number of significant visitors interested in similar topics.
Kamikaze Agency has developed strategy of campaign in cooperation with client. We are responsible for cordination of content-related and communication actions, and also for organising and managing contests and special actions.
Have a project in mind? We would love to hear from you!
If you’d like to have a chat – give us a call, drop us an e-mail or just come over for a coffee.
+48 42 663 0580
90-361 Łódź . Poland